Skip to main content

Found Objects: A New Starbucks Logo?

In a recent article entitled, A Look at the Future of Starbucks, Howard Shultz announced as of January 5, 2011 that the company would be changing their image as they move forward. Sure this happened over a year ago. But I'm still adjusting to the new life with a different logo.

The question rings in my mind: "You're changing your logo?" The conversation goes on in my head, "But I love your logo!" I've since adjusted to this new logo. But when it happened, I had to really think about all the emotions that swept about me as I thought about the change.

Anyone like change? Sometimes I do, I suppose. It wards off boredom. It keeps you moving. Float like a butterfly  sting like a bee. Often I don't. I read a book recently called, Who Moved My Cheese? It was a realistic (very short and very worthwhile) book that helped me remember that change just happens and those most fit for survival are the ones who adjust to change and even anticipate it.

I wonder how else I could anticipate change in my world? How could I prepare and even welcome it rather than resist it and become embittered by it?

Comments

Popular posts from this blog

Bold Coffee: Gold Coast

Week #7 Gold Coast Blend
This is our biggest, boldest blend – a coffee with "big shoulders".
The source of Gold Coast Blend's bigness is a secret recipe of Latin America, Asia/Pacific and dark roast coffees. Created to celebrate the big city of Chicago, the interplay of these very different coffees weaves a deep and densely rich, sophisticated taste. A style all it's own, this coffee is truly one in a million.
I like knowing Starbucks is human too. By my account, that tag line has a typo at the end-"big shoulders". I may need to review my punctuation rules regarding quotes and punctuation inside or outside the end quote, but for now I am comforted to know that nobody-even Starbucks-is perfect.

Well, with my spring finals coming up, I needed a strong coffee! This one was definitely strong enough to keep me studying. I needed some caffeine to keep my eyes on the prize. But the prize this year was a few papers, two finals, and a bunch of reading. I had this coffe…

Books of 2014

Time to look back and share my books! I continue to love reading and I can feel the passion I have for learning and my love for knowledge expanding with each page I read. Here are the books I've read and listened to throughout 2014. There have been more hospice themed books this year as I continue to grow in my knowledge and understanding of the healthcare spectrum. 

Books of 2014  Evangelism and the Sovereignty of God, J. I. Packer Crazy Love, Francis Chan On Death and Dying, Elizabeth Kübler-Ross Final Gifts, Maggie Callahan and Patricia Kelley
The World According to Mr. Rogers, Fred Rogers
The Starbucks Experience, Joseph Michelli
Speaking the Truth in Love, Kenneth C Haugk Caring Criticism, William J. Diehm
Proof of Heaven, Eben Alexander

The use of an iPhone to play audiobooks has made my audiobook section grow substantially from last year!

Audiobooks of 2014  The Omnivore's Dilemma: A Natural History of Four Meals, Michael Pollan
The Giver, Lois Lowry
The Fault in Our Stars, Joh…

Books of 2012

I had a habit during seminary of sharing the books I had been reading. In my heart, I'm not sure if it seems boastful to continue this tradition. I may need to do some work to discern my inner motives. For this time I shall, once again, share with you the books I've read and listened to throughout 2012.


J.K. Rowling, Harry Potter and the Deathly Hallows J.K. Rowling, The Tales of Beedle the Bard J.K. Rowling, Quidditch Through The Ages, Kennilworthy Whisp Daniel Keyes, Flowers For Algernon Paul W. Pruyser, The Minister as Diagnostician Jill Bolte Taylor, My Stroke of Insight Manfred Waldemar Kohl, Congregationalism in America Rod Bell, Velvet Elvis Madeleine L'Engle, A Wrinkle In Time (Strangley, the worst book I've read in a long time!) John and Stasi Eldrege, Captivating Stewart Wolff, Father Stories Martin Luther, Concerning Christian Liberty Kenneth C. Haugk, Christian Caregiving: A Way of Life
Ruth N. Koch and Kenneth C. Haugk. Speaking The Truth In Love
Also, this…